Aloe vera is a superfood

Aloeride® Extra Strong is like having aloe vera plants in a vegicapsuleHealthy food is the bedrock of healthy growth and development, wellbeing and longevity. Food as you know is fruit, vegetables, nuts, spices, herbs, fungi, seeds, legumes, meat, marine food and suchlike.

Within this province of food, aloe vera is a herb of the lily family, yet it looks like a cactus. An aloe vera plant needs lots of sunshine to develop fully, thus it is grown commercially mostly below the equator: South Africa, Kenya, Australia, India, China, Mexico, South America, Curaçao and even some in Spain. The best aloe vera crop is achieved if one grows the most nutrient-dense species in highly fertile soils, giving it pure water and using organic farming methods. Best (organic) Farming Practices is of course how we grow our aloe vera crop, it is best for the environment and it is best for you.

The native environment of this lily of the desert (as aloe vera is known) is very harsh. The greatest challenge to its survival is the high heat and prolonged dryness of below equator climates. That is why an aloe vera plant contains some 99.5% water – savings for many a dry day – for who knows when the next rainfall happens.

Whereas aloe vera’s water content is essential for drought survival, it is not where aloe vera’s magic is. Its magic resides in the remaining 0.5% of the plant (known as aloe vera solids) which can contain a spectrum of 300 different types of nutrients, each of which has a unique function (reference: Handbook of Phytochemical Constituents of Generally Regarded as Safe Herbs and other Economic Plants, James A. Duke, 2001). However, whether or not an aloe vera product contains these nutrients depends on the species one grows, how one grows it and then how one processes the aloe vera! Did you know that there are around 350 different aloe vera species and not all of them are nutrient dense. Aloe Vera Barbadensis Miller is the most molecule dense species, hence potentially the most nutritious and that is why we only use this species for Aloeride® Extra Strong and Equine Aloeride®.

Some people want to know where we grow our aloe vera. When I tell you it is grown in London we all have a good laugh. The honest truth is that it is a very misleading issue. Say it’s grown in South Africa, that might give South Africans a feel good factor and national pride. What if it was in the USA or in Australia? What exactly would be different if it was grown in South Africa, in USA or in AUS, quite beside the fact that processing methods vastly influence the outcome. The criteria for a product being perceived as good or bad just becomes political or whatever else but never focusses on what should be focussed on. Sure enough, if I had said in China people would get worried (including me).

At the end of the day it is the truly independent laboratory tests that prove or disprove an aloe vera product quality and, in the case of Aloeride®, this wins hands down persistently.

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