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Brexit implications for Aloeride aloe vera

Brexit implications for Aloeride aloe vera
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On 23rd June 2016 the British people cast a democratic vote to leave the European Union (51.9% voted Leave, 48.1% voted Remain, 72.2% Turnout, 27.8% Disengaged). To say that the outcome of this EU Referendum is ruffling many feathers is the understatement of the year… It is a seismic shock that pulled the rug from underneath the apparent status quo. We take the view that it’s way too early to predict how this will pan out. In the immediate aftermath, these are the Brexit implications for Aloeride aloe vera we can see.

During Richard Nixon’s visit to Beijing in 1972, the Chinese premier, Zhou Enlai, was asked about the impact of the French Revolution. Speaking of an event that took place nearly two centuries previously, Zhou famously commented that it was ‘too early to say’.

Shop whilst the exchange rates drop

The value of Pound Sterling plummeted immediately after the vote was announced, which was excellent news for everybody buying Aloeride from abroad. Both a carton and a pack cost you A LOT LESS in your currency! We alerted our overseas contacts and many made a bargain purchase! The flip side for us is that the aloe vera we have grown becomes much more expensive which squeezes our already tight margin.

In 1940 Winston Churchill wrote to Australian Prime Minister Robert Menzies “success always demands a greater effort”. As true then as it is now. If “success is going from failure to failure with no loss of enthusiasm” is anything to go by, then the worst thing one can do is to lose enthusiasm. The European Central Bank doesn’t seem to lose enthusiasm, despite the Italian government’s debt, at €2.5 trillion, being about the same size as the debt owed by the French and German governments, and is larger than the combined government debt of Spain, Portugal, Greece, and Ireland, the four countries that needed financial bailouts. Troubled times ahead me thinks.

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Leafy Oils

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I saw something for your horse at the Eden Project (Cornwall) last week. Fabulous place especially their Rain Forest Biome (a 50 metre tall globe housing the world’s largest rainforest in captivity) where I took a photo of these massive leaves. I touched them and was struck by how rubbery they felt, I touched them some more and my thoughts -always switched on to aloeride and horses- went (again) along these lines:

Why don’t horses out in the wild bother with flaxseed oil, fish oil, soybean oil, rice bran oil, corn oil… whilst a great many horse owners do for their domesticated ones?

Interesting reseach, presented at a British Equestrian Trade Association conference, showed that top competition riders spend comparatively more on feed and less on supplements, whilst recreational riders spend comparatively more on supplements than on feed. A cynic might say that top riders don’t spend much on supplements because they’re being given supplements via sponsorship, but it wouldn’t do this research justice.

Their finding resonates with what I have always advocated in my Practice: pay more attention to the upstream end, so that you don’t have to spend so much time and money downstream. Downstream is where the remedial supplements and potentially the equine physiotherapist, chiropractor, osteopath, remedial farrier or vet bills are. The 5Ps yet again!

Horses that eat blades of grass, herbs or plants ingest oil (hence the title and leafy oils picture). The more they graze, the more fatty acids they ingest. Horses that need downstream supplementing with oils have not had enough upstream oils in their regular diet. It’s as simple as that. Correction therefore should be mostly upstream, not downstream. Interestingly enough Aloeride doesn’t look or feel oily but the pure aloe vera from which it is made contains fatty acids next to a raft of other nutrients.

Beyond oils (polyunsaturated fatty acids) being necessary for cell membranes, building and maintaining brain and nerve cells, or to enable the flow of bile, most horse owners will consider buying oil because their horse’ coat is lacklustre or their horse needs nutrients that exert anti-inflammatory properties, and omega-3 is known to provide this. In a full dietary review, such as provided via our Nutrition Consultation, I think it is quite reasonable to include “if feed doesn’t contain enough natural oils, then what else might be missing from it”. Because if feed doesn’t, then you’d be so far away from what your horse by choice would eat…

Fats Under Stress

Aloeride fattyacids

The above is a slide from one of my lectures and reminds you that ALL FATS go rancid when exposed to free radicals. In humans and horses alike, long term or frequent high stress levels raise the level of free radicals which in turn damages lipids. The more relaxed a horse is, the lower its free radical burden, the better preserved its lipids will be.

Lipids In Aloeride

Aloeride is made from whole leaf aloe vera barbadensis miller. Key word is whole leaf which means that in addition to us preserving the aloe inner fillet nutrients, we preserve the nutrients in the aloe outer rind, and in the rind is where aloe’s fatty acids are… and, being a 100% natural supplement, they come with their lipid protective molecules. Whether or not nutrients make an impact, and this is true for lipids as much as any other nutrient, depends on quality and quantity per serving. Aloeride is very much an upstream feed supplement, not only does it bring a raft of diverse nutrients to your feed room, it also supports digestive health & function which aids the uptake of nutrients in regular feed. The proof of the pudding is that horses on Aloeride get this exceptional natural coat shine (safer by sebum!) as only one of multiple benefits.

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Suzanne Taylor (Endurance Riding)

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We are delighted and proud that Suzanne Taylor is one of our Brand Champions. In 2010 Suzanne and her Salsa Caramel were selected for the Scottish Endurance Squad and in 2012 they won the Mousquetaires Trophy for highest annual mileage in Scottish Endurance. To the best of our knowledge Suzanne was the first high level endurance rider to put her horse on Aloeride and many since have followed her example. Salsa Caramel (pictured here) is a 16hh part-bred Arab.

“I have owned Caramel for 10 years and rode our first pleasure ride in 2006. He is a thoroughbred with 16% Arab (PBA). Endurance is very much his “love”, he is very forward going. As most endurance riders will say, it all started as a pleasure ride, I never thought we would get so hooked and now as hungry as ever to try and achieve the next goal. Its been a gradual build up from distance & speeds, preparing for longer distances each year. Having had a two year break from 2008/2009, I entered back into SERC and have enjoyed every minute. The members from all the different branches are so friendly and supportive, it’s very addictive, so from a pleasure ride we have now just won the 2 Day 120km Endurance Race ride at Darnaway with a Best Condition. As Caramel isn’t getting any younger I wanted to find something that would help him with stamina, recovery, hydration and his feet (as you can imagine we see the farrier often) I was delighted to try Aloeride last year and saw immediate results. It really does all the things horse owners wish for. We have represented the Scottish Endurance team on two occasions and hope to do well this year as an individual combination. I will continue to use Aloeride and ride with confidence this year knowing Caramel is getting everything he needs to be asked to do his job successfully. Thank you Han!”

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BETA 2014

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From 16th – 18th February, Han van de Braak shall be at the British Equestrian Trade Association exhibition (BETA 2014). The Aloeride stand is number C-3-1 and he shall be delighted to talk to stockists and distributors. We are very actively looking to expand abroad, not least because we already sell into Europe and America. If you are looking for an outstanding equine feed supplement then come and talk to us.

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Solly at Chatworth

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Here is my 21 years old 16:1hh part-thoroughbred and retired show jumper, and me at Chatworth. I have had Solly now for about five years, I used to hunt and enjoy unaffiliated show jumping. His weakness had always been his digestion and problems with weight maintainance, especially in winter when he needs hard/concentrated feeds. It limited the amount of work he was able to do. I then met Han at the Horse of the Year Show and decided to give Aloeride a try. All I can say is that it has transformed my horse.

Since I put him on Aloeride he now maintains his weight, has a healthy shiny coat, and has only rarely had digestive cramp . His digestive foe did return a couple of winters back when I tried to save money by stopping the Aloeride; I soon started it again realising this was false economy. Up until last summer I have been able to hunt Solly and jump occassionally at local shows, he now just hacks out but that’s due to a touch of arthritis and his advancing age. I live near Sheffield and our absolute best rides are riding out in the Peak District National Park. Great routes with stunning views over the valleys and villages at walk, trot and canter. There’s a really super ride around Carsington Water which is about 8 miles and I think it’s spectacular there. I wish you all the best, Sue Winterburn.