Currency and VAT


We are a British company that sells products worldwide. Our shopping cart currency is Pound Sterling. Your credit card provider or Paypal sees to the currency conversion instead of WooCommerce software doing this. Six of one, half a dozen of the other…

Value Added Tax

Our website uses Geolocation to see where browsers come from. If you do not live in the United Kingdom then you will see products listed without Value Added Tax (VAT). Equine feed supplements (Aloeride aloe vera for horses) are VAT exempt in the United Kingdom, so, irrespective of which country the order is delivered to, no VAT would be levied at our end anyway. HM Revenue & Customs informed us that delivery of goods, be it by post or courier, forms part of the contract with our customers. When supplying vatable items, VAT has to be calculated on the balance including any handling and/or delivery charges. If the item supplied is a non-VAT item then obviously no VAT is charged over that item but it is over any handling and/or delivery charges.

After 31st December 2020, when you buy, say, the six-pack, you will not pay 20% VAT via us. Instead you will pay your countries’ tax via your local Postal Service i.e. this is how trade worked prior to 1992 when the European Union was officially formed, with Britain’s membership coming into force in November 1993. Note that a) your local tax may differ from ours, b) Aloeride aloe vera for horses is VAT exempt in the United Kingdom but other countries may have different rules on taxing equine feed supplements and c) your Customs & Excise may or may not charge a small import fee. Our EIRO number (Economic Operator Registration and Identification) is on the invoice and the relevant commodity code for the goods purchased will be on the parcel label. Aloe vera is exempt from import duties but is liable for country tax.

We have been asked if Aloeride Extra Strong is zero-rated for VAT for registered disabled people. HMRC advised us that, because Aloeride Extra Strong is on sale to the general public and is not specifically made for or exclusively sold to the registered disabled, it is a VAT liable item always. You may be interested to read HM Revuenue & Customers on VAT reliefs for disabled people or ring 0845 3020203 (Option 1).

Standard parcel from


All our products are dispatched in small carton parcels that do not fit through a letterbox. Please leave instructions, when you place your order, if you wish your parcel to be left in a safe place. Orders with a UK destination address are posted by Royal Mail 1st Class (unless you chose Recorded Delivery, then a signature is required for receipt, please make sure somebody is available to sign for the parcel). Orders with a destination address abroad are posted via Royal Mail International Signed For (a signature is required for receipt, please make sure somebody is available to sign for the parcel). For orders sent by Domestic or International Signed For post, you will receive a tracking number by email. You can check delivery progress online via Royal Mail Track and Trace. Onward journeys of your parcel may be visible there too, this depends on your local Postal Service. If you suspect that your dellivery is delayed, then please contact your local Postal Sorting Office immediately (quote the tracking number).

American and Canadian customers often receive their parcel within 7 working days, for Australian customers it takes a fraction longer, Italian customers may never receive their parcel thanks to Poste Italiane (Royal Mail admitted that Italy is a nightmare due to ‘customs delays’), Scandinavian Dutch German and French customers often receive their parcel within 7 working days, Irish customers can no longer order online* from us because An Post is in cahoots with its Government that is in cahoots with Brussels who try to punish the UK for Brexit. *There is a courier work-around for Ireland but it is bespoke, best to email us with address details and goods you want so we can work out what the shipment cost and tax would be.

Terms and Conditions

Terms and conditions provide clarity about what should happen in any given situation. They set out the key commercial terms we are offering to our clients and helps the contractual parties to understand their duties, rights, roles and responsibilities. To read our Terms and Conditions please click here.